Primadonna - Barcelona

Primadonna Collection is an Italian footwear and accessories firm that was born in 2006 as a Retail project. There are two business models, one of official stores and one based on franchising stores.

The Tatarella family through its more than 50 years of activity in the footwear sector in Italy quickly perceived, thanks to its experience, that the market was evolving towards a new business model, they realized that the classic distribution channel was becoming obsolete, so they decided to start developing a new project, which should be unique, modern, very cutting-edge, for that reason they created and gave life to Primadonna Collection.

Today, a reference in Italy as a business model within the Retail sector.

The absolute dedication of Valerio Tatarella, his firm philosophy of company based on the product, the careful selection of models and the materials used to make Primadonna Spa an undisputed leader in the segment market of reference.

In the current market, the quality-price ratio is one of the main attractions for the clientele; Primadonna Collection is created to fulfill this relationship through its collection, with a fashion offer able to satisfy those who buy our product. We create in the stores of our network a true shopping experience.

Primadonna S.p.A. offers a variety of lines of women’s footwear and fashion accessories; the elegance of its models, the typically Italian design and a very accessible price make us today a leading company in our market segment.

The Primadonna Collection product range consists of footwear, bags and accessories. Each collection consists of approximately 500 references available in a wide variety of colors and materials.